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Because B’lue believes that the New Gen is now,
and because B’lue believes in the New Gen’s way:
believing in yourself,
seeing enjoyment as guidance,
embracing creativity,
rejecting the ordinary,
adopting the ‘Be More’ attitude in everything you do
… just like B’lue, a ‘Be More’ drink
in terms of its flavor, health benefits, and its coolness!
B’lue: a buddy brand for the New Gen.
It is like having a friend with the same attitude.
A friend that always believe in you and is there for you.
A friend that enables you to physically and mentally be in better shape than before.
A friend that will go with you all the no-ordinary way.

B’lue: to make you ready to ‘Be More’.
Let’s grab B’lue and have fun!
LET’S BE MORE!